Results: 9

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Targeting Segment Icon: Discretionary Spending

Spending Power

Spending Power is an estimate of a household’s annual spending after accounting for the fixed expenses of life (housing, utilities, public transportation, personal insurance and pensions).

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Percentages listed are the percentage of all US households (HHs) that fall into this segment.

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Spending Power Range $200,000+

Households whose total annual estimated spending after accounting for fixed expenses of life is likely to be $200K+

2.74%(of HHs)

Spending Power Range $100,000 – $199,999

Households whose total annual estimated spending after accounting for fixed expenses of life is likely to be between $100K and $200K

8.63%(of HHs)

Spending Power Range $75,000 – $99,999

Households whose total annual estimated spending after accounting for fixed expenses of life is likely to be between $75K and $100K

8.06%(of HHs)

Spending Power Range $50,000- $74,999

Households whose total annual estimated spending after accounting for fixed expenses of life is likely to be between $50K and $75K

18.93%(of HHs)

Spending Power Range $40,000 – $49,999

Households whose total annual estimated spending after accounting for fixed expenses of life is likely to be between $40K and $50K

13.39%(of HHs)

Spending Power Range $30,000- $39,999

Households whose total annual estimated spending after accounting for fixed expenses of life is likely to be between $30K and $40K

15.64%(of HHs)

Spending Power Range $20,000 – $29,999

Households whose total annual estimated spending after accounting for fixed expenses of life is likely to be between $20K and $30K

12.6%(of HHs)

Spending Power Range <$19,999

Households whose total annual estimated spending after accounting for fixed expenses of life is likely to be less than $20K

3.73%(of HHs)

Millennials – Spending Power Range >$50,000

Millennial households whose total annual estimated spending after fixed expenses is likely to be >$50,000.

12.54%(of HHs)

Segment data updated Q3, 2022