Results: 16

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Targeting Segment Icon: SportsSports

Sport segments are based on the Economic Cohorts® consumer segmentation system, and are built by combining insights about estimated household income, spending and credit with likely demographics, buying behaviors and product preferences.

Learn More

Percentages listed are the percentage of all US households (HHs) that fall into this segment.

Alpine Skiing Fans

Households most likely to attend or watch Alpine Skiing races.

15.5%(of HHs)

Fishing Fans

Households most likely to attend or watch competitive fishing tournaments.

9.9%(of HHs)

Golf Fans

Households most likely to attend or watch professional golf tournaments.

24.5%(of HHs)

Horse Racing Fans

Households most likely to attend or watch horse races.

17.3%(of HHs)

Professional Baseball Fans

Households most likely to attend or watch professional baseball games.

34.4%(of HHs)

Professional Soccer Fans

Households most likely to attend or watch professional soccer games.

16.9%(of HHs)

Professional Basketball Fans

Households most likely to attend or watch professional basketball games.

28.3%(of HHs)

College Football Fans

Households most likely to attend or watch men’s college football games.

34.6%(of HHs)

College Men’s Basketball Fans

Households most likely to attend or watch men’s college basketball games.

25.5%(of HHs)

Professional Football Fans

Households most likely to attend or watch professional football games.

40.5%(of HHs)

Professional Hockey Fans

Households most likely to attend or watch professional hockey games.

23.1%(of HHs)

International Summer Competition Fans

Households most likely to attend or watch international summer competitions.

35.9%(of HHs)

Tennis Fans

Households most likely to attend or watch professional tennis tournaments.

19.0%(of HHs)

NASCAR® Fans

Households most likely to attend and follow NASCAR® races.

19.7%(of HHs)

International Winter Competition Fans

Households most likely to attend or watch international winter competitions.

38.7%(of HHs)

Wrestling Fans

Households most likely to attend or watch professional wrestling matches.

17.9%(of HHs)


Segment data updated Q1 2018.