Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Sport segments are based on the Economic Cohorts® consumer segmentation system, and are built by combining insights about estimated household income, spending and credit with likely demographics, buying behaviors and product preferences.
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Households most likely to attend or watch Alpine Skiing races.
Households most likely to attend or watch competitive fishing tournaments.
Households most likely to attend or watch professional golf tournaments.
Households most likely to attend or watch horse races.
Households most likely to attend or watch professional baseball games.
Households most likely to attend or watch professional soccer games.
Households most likely to attend or watch professional basketball games.
Households most likely to attend or watch men’s college football games.
Households most likely to attend or watch men’s college basketball games.
Households most likely to attend or watch professional football games.
Households most likely to attend or watch professional hockey games.
Households most likely to attend or watch the summer olympic games.
Households most likely to attend or watch professional tennis tournaments.
Households most likely to attend and follow NASCAR® races.
Households most likely to attend or watch the winter olympic games.
Households most likely to attend or watch professional wrestling matches.
Segment data updated Q4 2020