Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Student Loan segments, built on a foundation of anonymous, aggregated credit information from Equifax, offer a means of marketing to consumer segments likely to have specific Student Loan propensities.
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Target population likely to engage in a student loan based on an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire a student loan.
Target population likely to engage in a student loan consolidation based on an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to consolidate a student loans.
Millennial households likely to engage in a student loan consolidation.
Segment data updated Q3, 2022