Results: 17

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Targeting Segment Icon: Travel & LeisureTravel & Leisure

Travel, Entertainment, and Leisure segments are based on the Economic Cohorts® consumer segmentation system, and are built by combining insights about estimated household income, spending and credit with demographics, buying behaviors and product preferences.

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Percentages listed are the percentage of all US households (HHs) that fall into this segment.

Travelers

Households likely to travel.

34.9%(of HHs)

Theme Park Visitors

Households likely to visit theme parks.

30.6%(of HHs)

Luxury Travelers

Households likely to have a propensity for luxury travel.

21.2%(of HHs)

Cruise Customers

Households likely to take a cruise.

33.3%(of HHs)

Family Cruise Customers

Households likely to take a family cruise.

25.3%(of HHs)

Cruise Customers – Caribbean

Households likely to take a Caribbean cruise.

9.2%(of HHs)

Cruise Customers – Luxury

Households likely to have a propensity for luxury cruises.

13.0%(of HHs)

Resort Visitors

Households likely to stay at a resort.

19.3%(of HHs)

Resort Visitors- Caribbean

Households likely to stay at a Caribbean resort.

20.8%(of HHs)

4-star Resort Visitors

Households likely to stay at a 4-Star resort.

9.3%(of HHs)

International Travelers

Households likely to have a propensity for international travel.

30.5%(of HHs)

International Family Travelers

Households likely to have a propensity for international family travel.

22.7%(of HHs)

Mexico – Latin America Travelers

Households likely to travel to Mexico or Latin America.

27.6%(of HHs)

Europe Travelers

Households likely to travel to Europe.

28.6%(of HHs)

Exotic Destination Travelers

Households likely to travel to exotic international destinations.

19.8%(of HHs)

Likely Gamblers

Households likely to have a propensity for gambling.

24.8%(of HHs)

Likely Las Vegas Gamblers

Households likely to have a propensity for gambling in Las Vegas.

19.0%(of HHs)


Segment data updated Q1 2018.