Results: 20

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Targeting Segment Icon: Travel & Leisure

Travel & Leisure

Travel, Entertainment, and Leisure segments are based on the Economic Cohorts® consumer segmentation system, and are built by combining insights about estimated household income, spending and credit with demographics, buying behaviors and product preferences.

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Percentages listed are the percentage of all US households (HHs) that fall into this segment.

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Travelers

Households likely to travel.

30.6%(of HHs)

Theme Park Visitors

Households likely to visit theme parks.

24.28%(of HHs)

Luxury Travelers

Households likely to have a propensity for luxury travel.

19.15%(of HHs)

Cruise Customers

Households likely to take a cruise.

29.18%(of HHs)

Family Cruise Customers

Households likely to take a family cruise.

12.1%(of HHs)

Cruise Customers – Caribbean

Households likely to take a Caribbean cruise.

17.22%(of HHs)

Cruise Customers – Luxury

Households likely to have a propensity for luxury cruises.

16.72%(of HHs)

Resort Visitors

Households likely to stay at a resort.

26.27%(of HHs)

Resort Visitors- Caribbean

Households likely to stay at a Caribbean resort.

21.35%(of HHs)

4-star Resort Visitors

Households likely to stay at a 4-Star resort.

16.82%(of HHs)

International Travelers

Households likely to have a propensity for international travel.

27.54%(of HHs)

International Family Travelers

Households likely to have a propensity for international family travel.

17.97%(of HHs)

Mexico – Latin America Travelers

Households likely to travel to Mexico or Latin America.

21.92%(of HHs)

Europe Travelers

Households likely to travel to Europe.

25.75%(of HHs)

Exotic Destination Travelers

Households likely to travel to exotic international destinations.

15.27%(of HHs)

Likely Gamblers

Households likely to have a propensity for gambling.

12.86%(of HHs)

Likely Las Vegas Gamblers

Households likely to have a propensity for gambling in Las Vegas.

14.13%(of HHs)

Millennials – Theme Park Visitors

Millennial households with theme park visitors.

10.82%(of HHs)

Millennials – Travel Enthusiasts

Millennial households with travel enthusiasts.

10.79%(of HHs)

Amusement Park Visitors

Households likely to visit amusement parks.

23.69%(of HHs)

Segment data updated Q3, 2022