Travelers
Households likely to travel.
38.0%(of HHs)
Theme Park Visitors
Households likely to visit theme parks.
35.1%(of HHs)
Luxury Travelers
Households likely to have a propensity for luxury travel.
24.2%(of HHs)
Cruise Customers
Households likely to take a cruise.
30.6%(of HHs)
Family Cruise Customers
Households likely to take a family cruise.
19.0%(of HHs)
Cruise Customers – Caribbean
Households likely to take a Caribbean cruise.
17.1%(of HHs)
Cruise Customers – Luxury
Households likely to have a propensity for luxury cruises.
17.6%(of HHs)
Resort Visitors
Households likely to stay at a resort.
23.9%(of HHs)
Resort Visitors- Caribbean
Households likely to stay at a Caribbean resort.
25.7%(of HHs)
4-star Resort Visitors
Households likely to stay at a 4-Star resort.
11.7%(of HHs)
International Travelers
Households likely to have a propensity for international travel.
33.9%(of HHs)
International Family Travelers
Households likely to have a propensity for international family travel.
23.7%(of HHs)
Mexico – Latin America Travelers
Households likely to travel to Mexico or Latin America.
28.4%(of HHs)
Europe Travelers
Households likely to travel to Europe.
24.2%(of HHs)
Exotic Destination Travelers
Households likely to travel to exotic international destinations.
16.3%(of HHs)
Likely Gamblers
Households likely to have a propensity for gambling.
21.6%(of HHs)
Likely Las Vegas Gamblers
Households likely to have a propensity for gambling in Las Vegas.
22.9%(of HHs)
Millennials – Theme Park Visitors
Millennial households with theme park visitors.
6.8%(of HHs)
Millennials – Travel Enthusiasts
Millennial households with travel enthusiasts.
3.2%(of HHs)
Amusement Park Visitors
Households likely to visit amusement parks.
33.0%(of HHs)
Segment data updated Q4 2020