Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Travel, Entertainment, and Leisure segments are based on the Economic Cohorts® consumer segmentation system, and are built by combining insights about estimated household income, spending and credit with demographics, buying behaviors and product preferences.
Percentages listed are the percentage of all US households (HHs) that fall into this segment.
Households likely to travel.
Households likely to visit theme parks.
Households likely to have a propensity for luxury travel.
Households likely to take a cruise.
Households likely to take a family cruise.
Households likely to take a Caribbean cruise.
Households likely to have a propensity for luxury cruises.
Households likely to stay at a resort.
Households likely to stay at a Caribbean resort.
Households likely to stay at a 4-Star resort.
Households likely to have a propensity for international travel.
Households likely to have a propensity for international family travel.
Households likely to travel to Mexico or Latin America.
Households likely to travel to Europe.
Households likely to travel to exotic international destinations.
Households likely to have a propensity for gambling.
Households likely to have a propensity for gambling in Las Vegas.
Millennial households with theme park visitors.
Millennial households with travel enthusiasts.
Households likely to visit amusement parks.
Segment data updated Q2, 2020