Travelers
Households likely to travel.
30.6%(of HHs)
Theme Park Visitors
Households likely to visit theme parks.
24.28%(of HHs)
Luxury Travelers
Households likely to have a propensity for luxury travel.
19.15%(of HHs)
Cruise Customers
Households likely to take a cruise.
29.18%(of HHs)
Family Cruise Customers
Households likely to take a family cruise.
12.1%(of HHs)
Cruise Customers – Caribbean
Households likely to take a Caribbean cruise.
17.22%(of HHs)
Cruise Customers – Luxury
Households likely to have a propensity for luxury cruises.
16.72%(of HHs)
Resort Visitors
Households likely to stay at a resort.
26.27%(of HHs)
Resort Visitors- Caribbean
Households likely to stay at a Caribbean resort.
21.35%(of HHs)
4-star Resort Visitors
Households likely to stay at a 4-Star resort.
16.82%(of HHs)
International Travelers
Households likely to have a propensity for international travel.
27.54%(of HHs)
International Family Travelers
Households likely to have a propensity for international family travel.
17.97%(of HHs)
Mexico – Latin America Travelers
Households likely to travel to Mexico or Latin America.
21.92%(of HHs)
Europe Travelers
Households likely to travel to Europe.
25.75%(of HHs)
Exotic Destination Travelers
Households likely to travel to exotic international destinations.
15.27%(of HHs)
Likely Gamblers
Households likely to have a propensity for gambling.
12.86%(of HHs)
Likely Las Vegas Gamblers
Households likely to have a propensity for gambling in Las Vegas.
14.13%(of HHs)
Millennials – Theme Park Visitors
Millennial households with theme park visitors.
10.82%(of HHs)
Millennials – Travel Enthusiasts
Millennial households with travel enthusiasts.
10.79%(of HHs)
Amusement Park Visitors
Households likely to visit amusement parks.
23.69%(of HHs)
Segment data updated Q3, 2022