Digital Targeting Segments neither contain nor reveal any personally identifiable information.
Wealth
WealthComplete® – Assets Digital and WealthComplete – Deposits Digital enable online marketers at IXI Network Member Firms to target online visitors based on an estimate of consumers’ household-level total asset, or total deposit, wealth while maintaining user privacy.
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View Asset Range Grid
Percentages listed are the percentage of all US households (HHs) that fall into this segment. *Household Direct (HD) version excludes protected class variables.
Asset Range $25,000,000+
Target population whose estimated investable assets are likely to be $25MM+.
0%(of HHs)
0%(of HHs, HD*)
Asset Range $10,000,000 – $24,999,999
Target population whose estimated investable assets are likely to be between $10MM and $25MM.
0.2%(of HHs)
0.1%(of HHs, HD*)
Asset Range $5,000,000 – $9,999,999
Target population whose estimated investable assets are likely to be between $5MM and $10MM.
0.9%(of HHs)
0.3%(of HHs, HD*)
Asset Range $3,000,000 – $4,999,999
Target population whose estimated investable assets are likely to be between $3MM and $5MM.
1.4%(of HHs)
0.7%(of HHs, HD*)
Asset Range $2,000,000 – $2,999,999
Target population whose estimated investable assets are likely to be between $2MM and $3MM.
2%(of HHs)
1.1%(of HHs, HD*)
Asset Range $1,000,000 – $1,999,999
Target population whose estimated investable assets are likely to be between $1MM and $2MM.
6.2%(of HHs)
4.1%(of HHs, HD*)
Asset Range $750,000 – $999,999
Target population whose estimated investable assets are likely to be between $750K and $1MM.
3.7%(of HHs)
2.8%(of HHs, HD*)
Asset Range $500,000 – $749,999
Target population whose estimated investable assets are likely to be between $500K and $750K.
6.1%(of HHs)
5.2%(of HHs, HD*)
Asset Range $250,000 – $499,999
Target population whose estimated investable assets are likely to be between $250K and $500K.
11.4%(of HHs)
11.6%(of HHs, HD*)
Asset Range $100,000 – $249,999
Target population whose estimated investable assets are likely to be between $100K and $250K.
14.7%(of HHs)
17.6%(of HHs, HD*)
Asset Range $75,000 – $99,999
Target population whose estimated investable assets are likely to be between $75K and $100K.
4.4%(of HHs)
5.4%(of HHs, HD*)
Asset Range $50,000 – $74,999
Target population whose estimated investable assets are likely to be between $50K and $75K.
5.7%(of HHs)
7.1%(of HHs, HD*)
Asset Range $25,000 – $49,999
Target population whose estimated investable assets are likely to be between $25K and $50K.
8.2%(of HHs)
10.4%(of HHs, HD*)
Asset Range $10,000 – $24,999
Target population whose estimated investable assets are likely to be between $10K and $25K.
7.9%(of HHs)
10.6%(of HHs, HD*)
Asset Range $5,000 – $9,999
Target population whose estimated investable assets are likely to be between $5K and $10K.
4.7%(of HHs)
5.9%(of HHs, HD*)
Asset Range $0.01 – $4,999
Target population whose estimated investable assets are likely to be between $0.01 and $5K.
18.1%(of HHs)
14.7%(of HHs, HD*)
Asset Range $0
Target population whose estimated investable assets are likely to be $0.
0.1%(of HHs)
1.3%(of HHs, HD*)
Deposit Range $250,000+
Target population whose estimated deposits are likely to be $250K+
3.6%(of HHs)
Deposit Range $100,000 – $249,999
Target population whose estimated deposits are likely to be between $100K and $250K.
19.9%(of HHs)
Deposit Range $50,000 – $99,999
Target population whose estimated deposits are likely to be between $50K and $100K.
19%(of HHs)
Deposit Range $25,000 – $49,999
Target population whose estimated deposits are likely to be between $25K and $50K.
13.8%(of HHs)
Deposit Range $10,000 – $24,999
Target population whose estimated deposits are likely to be between $10K and $25K.
14.5%(of HHs)
Deposit Range $2,500 – $9,999
Target population whose estimated deposits are likely to be between $2.5K and $10K.
14.1%(of HHs)
Deposit Range $0.01 – $2,499
Target population whose estimated deposits are likely to be between $0.01 and $2.5K.
12.7%(of HHs)
Deposits: Deposit Range $0
Target population whose estimated deposits are likely to be $0.
1.3%(of HHs)
Segment data updated Q4 2018