Results: 25

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Targeting Segment Icon: WealthWealth

WealthComplete® – Assets Digital and WealthComplete – Deposits Digital enable online marketers at IXI Network Member Firms to target online visitors based on an estimate of consumers’ household-level total asset, or total deposit, wealth while maintaining user privacy.

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Percentages listed are the percentage of all US households (HHs) that fall into this segment. *Household Direct (HD) version excludes protected class variables.

Asset Range $25,000,000+

Target population whose estimated investable assets are likely to be $25MM+.

0.01%(of HHs)
0.1%(of HHs, HD*)

Asset Range $10,000,000 – $24,999,999

Target population whose estimated investable assets are likely to be between $10MM and $25MM.

0.3%(of HHs)
0.1%(of HHs, HD*)

Asset Range $5,000,000 – $9,999,999

Target population whose estimated investable assets are likely to be between $5MM and $10MM.

0.9%(of HHs)
0.3%(of HHs, HD*)

Asset Range $3,000,000 – $4,999,999

Target population whose estimated investable assets are likely to be between $3MM and $5MM.

1.4%(of HHs)
0.6%(of HHs, HD*)

Asset Range $2,000,000 – $2,999,999

Target population whose estimated investable assets are likely to be between $2MM and $3MM.

1.8%(of HHs)
1.0%(of HHs, HD*)

Asset Range $1,000,000 – $1,999,999

Target population whose estimated investable assets are likely to be between $1MM and $2MM.

5.4%(of HHs)
3.5%(of HHs, HD*)

Asset Range $750,000 – $999,999

Target population whose estimated investable assets are likely to be between $750K and $1MM.

3.2%(of HHs)
2.4%(of HHs, HD*)

Asset Range $500,000 – $749,999

Target population whose estimated investable assets are likely to be between $500K and $750K.

5.3%(of HHs)
4.6%(of HHs, HD*)

Asset Range $250,000 – $499,999

Target population whose estimated investable assets are likely to be between $250K and $500K.

10.2%(of HHs)
10.8%(of HHs, HD*)

Asset Range $100,000 – $249,999

Target population whose estimated investable assets are likely to be between $100K and $250K.

13.6%(of HHs)
17.0%(of HHs, HD*)

Asset Range $75,000 – $99,999

Target population whose estimated investable assets are likely to be between $75K and $100K.

4.0%(of HHs)
5.2%(of HHs, HD*)

Asset Range $50,000 – $74,999

Target population whose estimated investable assets are likely to be between $50K and $75K.

5.4%(of HHs)
6.9%(of HHs, HD*)

Asset Range $25,000 – $49,999

Target population whose estimated investable assets are likely to be between $25K and $50K.

8.2%(of HHs)
10.3%(of HHs, HD*)

Asset Range $10,000 – $24,999

Target population whose estimated investable assets are likely to be between $10K and $25K.

8.7%(of HHs)
10.5%(of HHs, HD*)

Asset Range $5,000 – $9,999

Target population whose estimated investable assets are likely to be between $5K and $10K.

5.2%(of HHs)
5.9%(of HHs, HD*)

Asset Range $0.01 – $4,999

Target population whose estimated investable assets are likely to be between $0.01 and $5K.

21.4%(of HHs)
15.8%(of HHs, HD*)

Asset Range $0

Target population whose estimated investable assets are likely to be $0.

0.2%(of HHs)
1.6%(of HHs, HD*)

Deposit Range $250,000+

Target population whose estimated deposits are likely to be $250K+

3.3%(of HHs)

Deposit Range $100,000 – $249,999

Target population whose estimated deposits are likely to be between $100K and $250K.

18.1%(of HHs)

Deposit Range $50,000 – $99,999

Target population whose estimated deposits are likely to be between $50K and $100K.

18.2%(of HHs)

Deposit Range $25,000 – $49,999

Target population whose estimated deposits are likely to be between $25K and $50K.

13.2%(of HHs)

Deposit Range $10,000 – $24,999

Target population whose estimated deposits are likely to be between $10K and $25K.

13.9%(of HHs)

Deposit Range $2,500 – $9,999

Target population whose estimated deposits are likely to be between $2.5K and $10K.

14.1%(of HHs)

Deposit Range $0.01 – $2,499

Target population whose estimated deposits are likely to be between $0.01 and $2.5K.

14.1%(of HHs)

Deposits: Deposit Range $0

Target population whose estimated deposits are likely to be $0.

1.7%(of HHs)


Segment data updated Q1 2018.