Results: 18

Digital Targeting Segments neither contain nor reveal any personally identifiable information.

Wealth: WealthComplete Total Investable Assets

Percentages listed are the percentage of all US households (HHs) that fall into this segment.

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Millennials – Total Investable Assets: Asset Range >$250,000

Millennial households whose estimated investable assets are likely to be >$250,000.

2.1%(of HHs)

Asset Range $25,000,000+

Target population whose estimated investable assets are likely to be $25MM+.

0.0%(of HHs)
0.0%(of HHs, HD*)

Asset Range $10,000,000 – $24,999,999

Target population whose estimated investable assets are likely to be between $10MM and $25MM.

0.3%(of HHs)
0.1%(of HHs, HD*)

Asset Range $5,000,000 – $9,999,999

Target population whose estimated investable assets are likely to be between $5MM and $10MM.

1.1%(of HHs)
0.5%(of HHs, HD*)

Asset Range $3,000,000 – $4,999,999

Target population whose estimated investable assets are likely to be between $3MM and $5MM.

1.8%(of HHs)
1.0%(of HHs, HD*)

Asset Range $2,000,000 – $2,999,999

Target population whose estimated investable assets are likely to be between $2MM and $3MM.

2.4%(of HHs)
1.6%(of HHs, HD*)

Asset Range $1,000,000 – $1,999,999

Target population whose estimated investable assets are likely to be between $1MM and $2MM.

7.3%(of HHs)
5.4%(of HHs, HD*)

Asset Range $750,000 – $999,999

Target population whose estimated investable assets are likely to be between $750K and $1MM.

4.2%(of HHs)
3.4%(of HHs, HD*)

Asset Range $500,000 – $749,999

Target population whose estimated investable assets are likely to be between $500K and $750K.

6.7%(of HHs)
5.9%(of HHs, HD*)

Asset Range $250,000 – $499,999

Target population whose estimated investable assets are likely to be between $250K and $500K.

12.4%(of HHs)
12.3%(of HHs, HD*)

Asset Range $100,000 – $249,999

Target population whose estimated investable assets are likely to be between $100K and $250K.

15.2%(of HHs)
17.4%(of HHs, HD*)

Asset Range $75,000 – $99,999

Target population whose estimated investable assets are likely to be between $75K and $100K.

4.4%(of HHs)
5.1%(of HHs, HD*)

Asset Range $50,000 – $74,999

Target population whose estimated investable assets are likely to be between $50K and $75K.

5.5%(of HHs)
6.7%(of HHs, HD*)

Asset Range $25,000 – $49,999

Target population whose estimated investable assets are likely to be between $25K and $50K.

7.5%(of HHs)
9.9%(of HHs, HD*)

Asset Range $10,000 – $24,999

Target population whose estimated investable assets are likely to be between $10K and $25K.

7.4%(of HHs)
9.9%(of HHs, HD*)

Asset Range $5,000 – $9,999

Target population whose estimated investable assets are likely to be between $5K and $10K.

4.6%(of HHs)
5.4%(of HHs, HD*)

Asset Range $0.01 – $4,999

Target population whose estimated investable assets are likely to be between $0.01 and $5K.

15.2%(of HHs)
13.3%(of HHs, HD*)

Asset Range $0

Target population whose estimated investable assets are likely to be $0.

0.1%(of HHs)
1.2%(of HHs, HD*)