Economic Cohorts

Segment Households by a 360° View of a Household’s Economics

Economic Cohorts® is a breakthrough household segmentation system that leverages unique and proprietary household economic information from the IXI™ Network to segment households by what matters most – a 360° view of a household’s likely economics. It includes a more accurate and complete picture of total income, total discretionary spending, credit capacity and usage, combined with all of the key demographic, behavioral and lifestyle attributes you expect from a first-class consumer segmentation system.