Financial Spectrum®

Gain the insights you need to effectively implement customer acquisition, cross-sell and retention programs.

This robust segmentation solution leverages proprietary IXI™ Network direct-measured™ asset data and links to syndicated data sources. Designed for statistical separation, simplicity, stability and actionability, Financial Spectrum is only available to IXI Network members. Now you can have a better understanding of the likely financial profile of US consumers by:

Financial affluence level    Asset allocation    Investment style    Channel preference    Media usage    Other lifestyle preferences

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