Financial Spectrum Cluster Detail:
Mass Market
Leverage Financial Spectrum clusters for a variety of use cases:
Profiling
Customers
Prospecting, acquisition and up-sell, cross-sell
CRM &
Loyalty
Relevant communications with customers
Positioning
Version creative and copy for maximum relevance to targets
Channels & Media
Placement
Match marketing/media channels with preferences of target segments
Market
Analysis
Size markets for key target segments and identify growth opportunities
Performance
Metrics
Customer penetration, value by product line, profitability, fee income, transaction channels
Low
% of Households: 2.3%
Assets: $2,160
Credit Responsibility: Low
Home Ownership: Rent
Urbanicity: Town/Rural
Low
% of Households: 1.8%
Assets: $2,387
Credit Responsibility: Low
Home Ownership: Rent
Urbanicity: Urban/Suburban
Low
% of Households: 2.2%
Assets: $3,040
Credit Responsibility: Low
Home Ownership: Rent
Urbanicity: Town/Rural
Low
% of Households: 2.2%
Assets: $3,055
Credit Responsibility: Low
Home Ownership: Own
Urbanicity: Town/Rural
Low
% of Households: 2.0%
Assets: $3,115
Credit Responsibility: Low
Home Ownership: Own
Urbanicity: Town/Rural
Low
% of Households: 2.0%
Assets: $3,155
Credit Responsibility: Mid
Home Ownership: Own
Urbanicity: Town/Rural
Low
% of Households: 1.6%
Assets: $3,259
Credit Responsibility: Low
Home Ownership: Rent
Urbanicity: Urban/Suburban
Low
% of Households: 1.4%
Assets: $3,324
Credit Responsibility: Low
Home Ownership: Own
Urbanicity: Urban/Suburban
Low
% of Households: 2.1%
Assets: $3,331
Credit Responsibility: Low
Home Ownership: Rent
Urbanicity: Mixed
Low
% of Households: 1.8%
Assets: $3,512
Credit Responsibility: Low
Home Ownership: Rent
Urbanicity: Urban/Suburban
Low
% of Households: 1.9%
Assets: $3,518
Credit Responsibility: Mid
Home Ownership: Rent
Urbanicity: Town/Rural
Low
% of Households: 1.9%
Assets: $3,528
Credit Responsibility: High
Home Ownership: Own
Urbanicity: Town/Rural
Low
% of Households: 1.4%
Assets: $3,764
Credit Responsibility: High
Home Ownership: Own
Urbanicity: Urban/Suburban
Low
% of Households: 1.9%
Assets: $3,819
Credit Responsibility: High
Home Ownership: Own
Urbanicity: Urban/Suburban
Low
% of Households: 1.9%
Assets: $4,208
Credit Responsibility: High
Home Ownership: Rent
Urbanicity: Urban/Suburban
Low
% of Households: 2.9%
Assets: $4,275
Credit Responsibility: Low
Home Ownership: Own
Urbanicity: Urban/Suburban
Mid-Low w/no Savings
% of Households: 1.9%
Assets: $23,966
Credit Responsibility: Low
Home Ownership: Rent
Urbanicity: Urban/Suburban
Mid-Low w/no Savings
% of Households: 1.9%
Assets: $24,763
Credit Responsibility: Low
Home Ownership: Own
Urbanicity: Urban/Suburban
Mid-Low w/no Savings
% of Households: 1.8%
Assets: $27,164
Credit Responsibility: Low
Home Ownership: Own
Urbanicity: Town/Rural
Mid-Low w/no Savings
% of Households: 1.9%
Assets: $27,460
Credit Responsibility: Mid
Home Ownership: Rent
Urbanicity: Urban/Suburban
Mid-Low w/no Savings
% of Households: 1.8%
Assets: $27,529
Credit Responsibility: Mid
Home Ownership: Own
Urbanicity: Town/Rural
Mid-Low w/no Savings
% of Households: 1.3%
Assets: $27,970
Credit Responsibility: Mid
Home Ownership: Rent
Urbanicity: Mixed
Mid-Low w/no Savings
% of Households: 1.6%
Assets: $32,486
Credit Responsibility: High
Home Ownership: Own
Urbanicity: Urban/Suburban
Mid-Low w/no Savings
% of Households: 0.9%
Assets: $33,245
Credit Responsibility: High
Home Ownership: Rent
Urbanicity: Suburban
Mid-Low w/no Savings
% of Households: 1.9%
Assets: $35,355
Credit Responsibility: High
Home Ownership: Own
Urbanicity: Mixed
Mid-Low w/Savings
% of Households: 1.8%
Assets: $40,611
Credit Responsibility: Low
Home Ownership: Rent
Urbanicity: Urban/Suburban
Mid-Low w/Savings
% of Households: 1.4%
Assets: $46,869
Credit Responsibility: Low
Home Ownership: Own
Urbanicity: Mixed
Mid-Low w/Savings
% of Households: 1.2%
Assets: $47,408
Credit Responsibility: Low
Home Ownership: Own
Urbanicity: Mixed
Mid-Low w/Savings
% of Households: 0.9%
Assets: $47,812
Credit Responsibility: Mid
Home Ownership: Rent
Urbanicity: Mixed
Mid-Low w/Savings
% of Households: 1.9%
Assets: $48,499
Credit Responsibility: Mid
Home Ownership: Rent
Urbanicity: Urban/Suburban
Mid-Low w/Savings
% of Households: 1.9%
Assets: $49,671
Credit Responsibility: Mid
Home Ownership: Own
Urbanicity: Urban/Suburban
Mid-Low w/Savings
% of Households: 1.6%
Assets: $50,608
Credit Responsibility: Mid
Home Ownership: Rent
Urbanicity: Mixed
Mid-Low w/Savings
% of Households: 2.0%
Assets: $56,014
Credit Responsibility: High
Home Ownership: Own
Urbanicity: Urban/Suburban
Mid-Low w/Savings
% of Households: 2.0%
Assets: $56,420
Credit Responsibility: High
Home Ownership: Own
Urbanicity: Town/Rural
Mid-Low w/Savings
% of Households: 1.9%
Assets: $59,796
Credit Responsibility: High
Home Ownership: Own
Urbanicity: Urban/Suburban