Insights that drive marketing

Leading businesses of all sizes use data-driven marketing capabilities from Equifax to help maximize the return on their marketing and sales efforts. Our depth and breadth of high-quality, unique data means better marketing insights. By leveraging these insights, marketers can inform intelligent marketing decisions at a consumer, household or market level and better measure marketing ROI.

We offer thought leadership based on our data through Best Practices, White Papers, Insights that Drive Marketing articles, case studies and use cases.

Did You Know?

Insights that Drive Marketing

Did you know data-driven marketing capabilities from Equifax can provide deep insights on the likely financial and economic position of U.S. households? But, that’s really just the beginning of all we can do to help you market like a rock star.

Check out our Insights that Drive posts and then contact us to learn how to apply them to your business.

Thought Leadership

Currently trending

As a trusted industry leader, we proudly publish fresh, relevant content on the latest products, tools, technologies, issues and trends that matter to marketing and sales professionals. Download the useful pieces featured below, or visit our Resources Hub and feel free to contact us anytime with questions.

Case Studies

Real solutions for the real world

See how our solutions are applied to solve marketing challenges our customers face every day, across a variety of industries and marketing functions. Check out the case studies and use cases featured below, or browse our Resources Hub to view more.

How we help you make smarter decisions*


By enabling offline customer segments on addressable TV, one company saw a
↑ 30%+
lift in new accounts opened

A single view of the customer across one enterprise helped
reduce churn by
$28M ↓


By using Equifax data to reassign 17% of existing customers to premium services, one company was able to
increase revenue by over
↑ $700M

Card issuers that augment marketing lists with event- based triggers have seen a
↑ 146%
in open rates


By using household segmentation audiences to serve ads, a bank was able to
increase the average opening balance of new deposit accounts by
↑ 300%

Digital targeting helped one organization reduce cost-per-profitable-acquisition by
↓ 50%+


We helped one company discover that
of its acquisition ad impressions were being served to likely unqualified prospects

* Customer statistics are based on prior Equifax marketing projects. Your individual uses and results may vary based on your actual customer data, marketing efforts, product/service type and other related factors.

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“Our bank has thorough performance metrics for our branches. Using [the IXI Services] market sizing tool helped us determine if our growth goals for each branch were realistic given market opportunity. Our analysis enabled our bank to alter our branch strategy and increase focus in geographies with significant assets.”

– Bank Representative, Top 10 Bank

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Informational Resources

Have questions or want to learn more?
Check out these informational resources.

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Build Your Data-driven Marketing Strategy

Connect with our team to learn more about building your own data-driven marketing strategy. We’ll show you how Equifax data-driven marketing capabilities can help take your business to the next level of success.

Find out more…