IBM Cloud Pak
IBM CLOUD PAK
Win and keep high-potential customers with Equifax data for Marketing
Equifax helps marketers find high-potential, lower-risk consumers for products and services
Using unique Equifax data, we help marketers gain a complete understanding of customers and prospects with financial and economic-based insights to target the right customers and drive stronger business results.
Equifax customers
use our data…
So they can:
- Identify market growth opportunities
- Know which consumers to target
- Personalize offers, messaging, and creative
- Activate campaigns across channels
- Measure results and demonstrate ROI
To help their business with:
- Consumer acquisition
- Market analysis and metrics
- Credit customer acquisition
- Asset and deposit gathering
- Customer growth and management
- Strategic management and planning
- Credit account and risk management
- Branch, territory, and sales optimization
No one understands household
economics like we do
CONSUMER NEEDS AND PREFERENCES + SPENDING POWER + INVESTING POWER
Exclusive network of more than 95 leading
financial institutes
Directly measuring about $20 trillion in
anonymous U.S. consumer assets
and investments
Representing 45 percent of all U.S.
consumer investment assets
Our unique data provides a comprehensive picture of the nation’s financial position – available to help you market smarter and understand your consumers better.
*unique to Equifax
Wealth and
Assets Data
- Total assets, deposits, investments, and investment styles*
- Financial profiles and behaviors
- Financial mobility forecasting
- Wealth trends*
Income and
Spending
- Discretionary Spending
- Total gross income including income from wages and assets
Audience and
Segments
- Geography; regions, districts, and branches
- Affluence tiers*: mass affluent, affluent/high net worth
- Demographics and lifestyle
Credit
Data
- Credit accounts and loans; mortgage, card, student, and auto
- Credit utilization and payment history
- Credit behaviors, propensities, and triggers
- Credit trends
Economic
Factors
- Unemployment Levels
- Socioeconomic factors
- Housing Prices
- Cost of living
Products available
for IBM Cloud Pak customers
IBM customers can purchase data appends or directory files for their use with Cloud Pak for Data. We will be happy to discuss your data deployment requirements.
Learn more about Equifax Data
Powering the World with Knowledge™
Copyright © 2023, Equifax Inc., Atlanta, Georgia. All rights reserved. Equifax, EFX, Cohorts, Income360, and WealthComplete are registered trademarks of Equifax Inc. Ability to Pay Index, Discretionary Spending Dollars, DS$, Economic Spectrum, IXI, and Small Business Assets are trademarks of Equifax Inc. All other trademarks contained herein are the property of their respective owners. Information sourced from Equifax and data provided by Gfk MRI.