Make Your Mark(eting) – Data and Tools to Help You Out-Market the Competition
Out-Market the Competition
Achieving the promise of data-driven marketing can feel elusive. This is where Equifax can help. We have insights into consumer economics that other marketing partners don’t. Our unique data and tools can help you answer questions like “What is my growth opportunity?” “How can I find and reach new prospects?” and “How can I optimize my efforts on the right customers?”.
If you’re ready to make your mark on the industry, Equifax has your back.
See How We’ve Partnered with
Marketers to Help Make their Mark
Banking and Lending
A bank was looking to win younger, mass affluent customers and develop long-term, profitable relationships with them.
A communications service provider wanted to focus on more of the right customers and reduce their non-pay churn.
A leading brokerage needed better segmentation to support their marketing strategy across addressable TV and other marketing channels to build their business.
Get Ready to Make Your Mark —
Equifax Powers Marketing 3 Ways
For over 100 years we’ve been rooted in data. Premium data, directly from non-survey sources. From identity resolution, to consumer insights that help you anticipate and serve your customers’ needs, data is in our DNA. It’s our specialty and we can help you make it yours.
Through analytics and technology, we turn data into action for all types of marketers. Whether it’s visualizations, segmentation, modeling, or onboarding data to reach consumers across channels, we help you get the most from your data, and ours, in your campaigns.
Attribution and Measurement
Our multi-touch attribution and customer journey analytics tell you if your efforts are working, and how to improve them. Plus, our view of household economics uniquely positions you to measure the impact of your marketing on critical metrics, like share of wallet and customer lifetime value.