Make Your Mark(eting) – Data and Tools to Help You Out-Market the Competition

Make your mark(eting)

Out-Market the Competition

Achieving the promise of data-driven marketing can feel elusive. This is where Equifax can help. We have insights into consumer economics that other marketing partners don’t. Our unique data and tools can help you answer questions like “What is my growth opportunity?” “How can I find and reach new prospects?” and “How can I optimize my efforts on the right customers?”.

If you’re ready to make your mark on the industry, Equifax has your back.

See How We’ve Partnered with
Marketers to Help Make their Mark

Banking and Lending

A bank was looking to win younger, mass affluent customers and develop long-term, profitable relationships with them.

See how Equifax helped this financial institution develop the right messaging to grow its total deposits by a projected $18M.

Download Case Study

Stat: $18M


A communications service provider wanted to focus on more of the right customers and reduce their non-pay churn.

See how Equifax helped this organization tailor their offers to reduce the number of non-paying customers and achieve $500k in ROI.

Download Case Study

Stat: $500K


A leading brokerage needed better segmentation to support their marketing strategy across addressable TV and other marketing channels to build their business.

See how Equifax helped this company achieve a 30% lift in new accounts opened and 500% lift in new account assets.

Download Case Study

Stat: 30% Lift

Get Ready to Make Your Mark —
with Equifax

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Equifax Powers Marketing 3 Ways


For over 100 years we’ve been rooted in data. Premium data, directly from non-survey sources. From identity resolution, to consumer insights that help you anticipate and serve your customers’ needs, data is in our DNA. It’s our specialty and we can help you make it yours.

Data Activation

Through analytics and technology, we turn data into action for all types of marketers. Whether it’s visualizations, segmentation, modeling, or onboarding data to reach consumers across channels, we help you get the most from your data, and ours, in your campaigns.

Attribution and Measurement

Our multi-touch attribution and customer journey analytics tell you if your efforts are working, and how to improve them. Plus, our view of household economics uniquely positions you to measure the impact of your marketing on critical metrics, like share of wallet and customer lifetime value.