Data-driven Marketing News
In the Media
“[IXI Services has] financially focused premium segments, but they also have customized segments for different industries. Our customers with highly tailored needs would be able to find valuable audiences for purchase. Those kinds of more granular, in-campaign targets can help be fueled by this demo and financial services data.”
– Kiki Burton, senior manager, product strategy at Adobe
Equifax clients have used syndicated segmentation frameworks to help implement best practices, overcome departmental silos and better utilize their internal data. Learn more about segmentation and how it can help marketers.
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