We’ve all had those “if only” moments. Times we know there’s a better way to drive business – if only we had the right customer insights and digital capabilities.Truth is, only one partner can help you know more about your customers and reach them everywhere. Only Equifax.
IXI Network
Exclusive data from our proprietary network
Effective insights and solutions based on $27T of direct-measured data from our network of leading financial institutions help you target consumers based on their estimated financial capacity. This proprietary database is the engine that drives the most effective customer targeting, segmentation and market tracking solutions available today.
Financial services firms:
Consumer marketers:
Resellers and digital players:
Smarter decisions across the customer journey
* Customer statistics are based on prior Equifax marketing projects. Your individual uses and results may vary based on your actual customer data, marketing efforts, product/service type and other related factors.
Discover
By evaluating local markets by consumer financial potential, auto dealer narrowed potential sites for new locations by 50%
By analyzing market-level assets to assess and compare branch performance, bank realigned resources and branch goals to meet demand
Acquire
By using financial insights to segment younger mass-affluent consumers for its prospecting campaign, regional bank identified potential new assets worth over $54B
By using in-market indicators and consumer financial measures to identify desirable auto shoppers, OEM beat acquisition KPI goal by 70%
By using economic insights to fuel its ITA campaign, AltFi company could achieve a 15%+ lift in response rates
Manage
By using financial insights to reassign 17% of existing customers to premium services, one company was able to increase revenue by $700M+
By analyzing its customers by financial durability metrics, communications provider identified accounts that present 10x more risk
Recover
By using financial insights to identify low balance accounts, firm achieved an ROI of 300% from new retention programs
“Our team achieved an over 100% lift in deposit, investment, and loan balances by using Financial Cohorts to target key members and deliver the right message at the right time.”
– Scott Blue, VP Marketing, South Carolina Federal Credit Union
“We chose Equifax’s measures because they were the only source that could provide us information on both the likely financial capacity and demographics of interested consumers. Other providers offered only demographics or survey-based information, but the Equifax foundation of measured assets and credit data plus their ability to provide insight on household demographics, behaviors, and lifestyles was a real differentiator.”
– Head of credit risk and analytics at auto manufacturer’s captive financing arm
“Equifax is unique in its ability to create premium audience segments derived from aggregated and anonymous financial and economic data. Advertisers know a lot about their target audience, and these premium data products – which help segment audiences based on estimated financial behaviors and purchasing power – can help maximize advertising ROI.”
– Ali Bohra, director of product marketing, Adobe
“It’s no secret that most data segmentation strategies, built using basic demographic data that financial institutions have long relied on, are no longer relevant in today’s privacy-first marketing environment. We’re excited to partner with Equifax to bring to market a viable segmentation alternative that will enable financial marketers to not only better serve their customers, but also drive better marketing performance across the board.”
– Michael Schoen, Senior Vice President & General Manager of Marketing Solutions, Neustar
“We exceeded our goal by bringing in over $32 million of new deposits in just two months, helping our liquidity and growing our brand recognition within our market.”
– Steve Hildebrand, VP Marketing, Freedom First Credit Union
Unique Insights
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Let us show you how Equifax data-driven marketing capabilities can work for you across the customer journey.
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