We’ve all had those “if only” moments. Times we know there’s a better way to drive business – if only we had the right customer insights and digital capabilities.Truth is, only one partner can help you know more about your customers and reach them everywhere. Only Equifax.

IXI Network

Exclusive data from our proprietary network

Effective insights and solutions based on $27T of direct-measured data from our network of leading financial institutions help you target consumers based on their estimated financial capacity. This proprietary database is the engine that drives the most effective customer targeting, segmentation and market tracking solutions available today.

Smarter decisions across the customer journey

* Customer statistics are based on prior Equifax marketing projects. Your individual uses and results may vary based on your actual customer data, marketing efforts, product/service type and other related factors.

Discover

By evaluating local markets by consumer financial potential, auto dealer narrowed potential sites for new locations by 50%

By analyzing market-level assets to assess and compare branch performance, bank realigned resources and branch goals to meet demand

Acquire

By using financial insights to segment younger mass-affluent consumers for its prospecting campaign, regional bank identified potential new assets worth over $54B

By using in-market indicators and consumer financial measures to identify desirable auto shoppers, OEM beat acquisition KPI goal by 70%

By using economic insights to fuel its ITA campaign, AltFi company could achieve a 15%+ lift in response rates

Manage

By using financial insights to reassign 17% of existing customers to premium services, one company was able to increase revenue by $700M+

By analyzing its customers by financial durability metrics, communications provider identified accounts that present 10x more risk

Recover

By using financial insights to identify low balance accounts, firm achieved an ROI of 300% from new retention programs

Unique Insights

Understanding Consumer Financial Durability

5 Ways to Power Marketing with Household Financial and Economic Insights and Data

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Let us show you how Equifax data-driven marketing capabilities can work for you across the customer journey.
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