Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this infographic and then contact Equifax for additional insights on Boomers and other target audiences that can help optimize your marketing efforts.
Understanding the Millennial Wallet
As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial households in the last 5 years. How do these cities’ Millennial populations compare? We also analyze Millennial wallets, income and asset growth.
Take a look, then contact us to find out which metro areas in YOUR target markets have had a large growth in Millennials and to discover their likely economic profile.
Meet HENRY – High Earners, Not Rich Yet
If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case.
Although they earn annual incomes of more than $100K, they have yet to amass investable assets of $1M. Households in this group are also under 55 years old. Let’s get to know these Henrys (and Henriettas)…
US International Travel – Influencers & Advocates
Recreational travel outside the US is fueled by many factors, starting with income. The better travel marketers can understand consumers, the better they can connect with their ideal, most interested audiences.
Influencers and advocates are highly specific groups who can help make your digital marketing programs more effective. They’re much more active across all channels, connect with brands online and share their opinions with others. Know who these people are and regularly engage— and reward—them. Check out our infographic on Influencers & Advocates developed by Equifax for the white paper 2016 US Outbound Travel White Paper in conjunction with EyeforTravel.
US International Travel – Consuming on Credit Segment
Recreational travel outside the US is fueled by many factors, starting with income. The better travel marketers can understand consumers, the better they can connect with their ideal, most interested audiences. The Consuming on Credit segment is one of 6 custom segments developed by Equifax for the white paper 2016 US Outbound Travel White Paper in conjunction with EyeforTravel.
Credit Union Marketer’s Checklist
Check out the Credit Union Marketer’s Checklist infographic to learn how Equifax can help you gain knowledge about your members, enhance your marketing, and cross some items off your list.
US International Travel – City Slickers Segment
Recreational travel outside the US is fueled by many factors, starting with income. The better travel marketers can understand consumers, the better they can connect with their ideal, most interested audiences. The City Slickers segment is one of 6 custom segments developed by Equifax for the white paper 2016 US Outbound Travel White Paper in conjunction with EyeforTravel.
US International Travel – Flush Families Segment
Recreational travel outside the US is fueled by many factors, starting with income. The better travel marketers can understand consumers, the better they can connect with their ideal, most interested audiences. The Flush Families segment is one of 6 custom segments developed by Equifax for the white paper 2016 US Outbound Travel White Paper in conjunction with EyeforTravel.
Auto Marketer’s Checklist
Check out the Auto Marketer’s Checklist infographic to learn how Equifax can help you gain the insight you need to develop actionable strategies and tactics to help achieve your goals and better connect with your customers and prospects. Before you know it, your to-do list will fit on a tiny post-it instead of your entire whiteboard.
Energy Marketer’s Checklist
Check out the Energy Marketer’s Checklist infographic to learn how Equifax can help you gain the insight you need to develop actionable strategies and tactics to help achieve your goals and better connect with your customers and prospects. Before you know it, your to-do list will fit on a tiny post-it instead of your entire whiteboard.