Results: 20

Baby Boomer Wallets are Booming

Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this infographic and then contact Equifax for additional insights on Boomers and other target audiences that can help optimize your marketing efforts.

How do Boomers handle their finances? Where can marketers find this attractive audience?

Understanding the Millennial Wallet

As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial households in the last 5 years. How do these cities’ Millennial populations compare? We also analyze Millennial wallets, income and asset growth.

Take a look, then contact us to find out which metro areas in YOUR target markets have had a large growth in Millennials and to discover their likely economic profile.

Equifax data reveals 3 metro areas with 70%+ recent growth in Millennial population and their likely financial profile.

Meet HENRY – High Earners, Not Rich Yet

If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case.
Although they earn annual incomes of more than $100K, they have yet to amass investable assets of $1M. Households in this group are also under 55 years old. Let’s get to know these Henrys (and Henriettas)…

Meet Henry: High Earners Not Rich Yet

US International Travel – Influencers & Advocates

Recreational travel outside the US is fueled by many factors, starting with income. The better travel marketers can understand consumers, the better they can connect with their ideal, most interested audiences.

Influencers and advocates are highly specific groups who can help make your digital marketing programs more effective. They’re much more active across all channels, connect with brands online and share their opinions with others. Know who these people are and regularly engage— and reward—them. Check out our infographic on Influencers & Advocates developed by Equifax for the white paper 2016 US Outbound Travel White Paper in conjunction with EyeforTravel.

Influencers and Advocates - US International Travel

US International Travel – Consuming on Credit Segment

Recreational travel outside the US is fueled by many factors, starting with income. The better travel marketers can understand consumers, the better they can connect with their ideal, most interested audiences. The Consuming on Credit segment is one of 6 custom segments developed by Equifax for the white paper 2016 US Outbound Travel White Paper in conjunction with EyeforTravel.

Consuming on Credit - US International Travel segment

US International Travel – City Slickers Segment

Recreational travel outside the US is fueled by many factors, starting with income. The better travel marketers can understand consumers, the better they can connect with their ideal, most interested audiences. The City Slickers segment is one of 6 custom segments developed by Equifax for the white paper 2016 US Outbound Travel White Paper in conjunction with EyeforTravel.

City Slickers - US International Travel segment

US International Travel – Flush Families Segment

Recreational travel outside the US is fueled by many factors, starting with income. The better travel marketers can understand consumers, the better they can connect with their ideal, most interested audiences. The Flush Families segment is one of 6 custom segments developed by Equifax for the white paper 2016 US Outbound Travel White Paper in conjunction with EyeforTravel.

Flush Families - US International Travel segment

Auto Marketer’s Checklist

Check out the Auto Marketer’s Checklist infographic to learn how Equifax can help you gain the insight you need to develop actionable strategies and tactics to help achieve your goals and better connect with your customers and prospects. Before you know it, your to-do list will fit on a tiny post-it instead of your entire whiteboard.

Auto Marketer's Checklist from Equifax

Energy Marketer’s Checklist

Check out the Energy Marketer’s Checklist infographic to learn how Equifax can help you gain the insight you need to develop actionable strategies and tactics to help achieve your goals and better connect with your customers and prospects. Before you know it, your to-do list will fit on a tiny post-it instead of your entire whiteboard.

Energy Marketer's Checklist from Equifax