What We Help You Do
Know More.
Perform Better.
If only you could better understand your markets and audiences, confidently reach them, deliver the right offers, and grow customer engagement.
With Equifax, you can.
Data-driven marketing from Equifax
is changing the game.
Understanding household economics is critical to marketing success. It can translate into real business outcomes – like 300% ROI from customer retention programs, or beating campaign acquisition goals by 70%.
Leverage our financial insights to gain a better understanding of your consumers’ needs and potential. Deliver the right message in the right channel, to personalize the customer experience. Enhance your customer engagement with relevant offers that meet their financial capacity and needs.
The result? You can optimize account value at any stage of the customer lifecycle and create a more tailored experience that resonates with more customers.
Reach the right targets
Engage your customers and prospects with insight into the consumer wallet
Protect your best customers and grow your business
Boost your lending
Broaden acquisition audiences and enhance customer experience
Deliver a frictionless customer experience
What We Do
Data
From identity resolution to a complete view of households’ likely economics — wealth, income, spending, credit — we help you identify and target the right consumers
Data Activation and Analytics
Whether it’s segmentation, modeling, predictive analytics, or onboarding data to reach consumers across channels, we help you maximize data across campaigns and target the right consumers
Sharpen your marketing precision.
Improve the customer experience.
Achieve stronger results.
We can help you do all this across the customer journey
Discover
We help you develop effective marketing strategies. How? By identifying high opportunity markets and understanding changes in the competitive environment.
Acquire
Then, we provide fresh consumer financial insights – around income, wealth, credit, spending, and more – to help you identify ideal prospects, plus connect with them across all channels.
Manage
We work with you to keep customers loyal and engaged, so you can grow share of wallet and sales while managing risk.
Recover
Finally, we enable you to efficiently assess customer value and ability to pay, or smoothly end a relationship.
Discover
Your Challenge:
Find high opportunity markets
Equifax Solution:
Recognize market-level trends and opportunities
We Help You:
- Evaluate markets by affluence, income, credit, and more
- Understand market-level consumer potential, and investment and borrowing behaviors
- Gain insights so you can gauge market size and share
Acquire
Your Challenge:
Connect with the right customers
Equifax Solution:
Target and personalize using insight on the consumer wallet
We Help You:
- Understand consumers’ financial capacity to spend, invest, or borrow
- Broaden audiences with alternative financial data
- Serve the right offer to the right consumer at the right time, plus enhance the customer experience
- Reach target consumers via preferred channels
Manage
Your Challenge:
Engage customers and grow share of wallet
Equifax Solution:
Understand customers by growth potential and risk
We Help You:
- Segment customers based on financial potential and credit behaviors
- Deepen engagement through effective cross-sell/upsell offers
- Proactively recognize troubled accounts
Recover
Your Challenge:
Protect your best customers. End relationships smoothly when it’s time.
Equifax Solution:
Prioritize retention and collections
We Help You:
- Recognize profiles of customers that churn
- Identify customers with delinquency risk or who may need help
- Prioritize collections efforts with financial insights
Connect With Us
Let us show you how Equifax data-driven marketing capabilities can work for you across the customer journey.
Contact Us
